Social Media Policy
At Transac, we are well aware of how online social computing platforms—such as blogs, wikis, social networks, and all sorts of social media both inside and outside the Group—are transforming the way we interact. Online collaboration enables people to share knowledge and ideas regardless of rank, title, or experience. It’s a way for us to take part in conversations around the work we do at Transac and show our expertise in these areas.
This policy has been developed for all members of the company to follow whenever using social media in all its forms where there are references to or a potential impact on Transac. The policy can also be found in our Social Media Handbook.
In addition to what follows, all employees should familiarize themselves with the Company Cybersecurity Acceptable Use Policy.
When creating your own accounts, one decision you need to make is whether you will use it for personal, professional, or both types of content.
You may choose to have social media accounts that are entirely personal: no mention of your employer, no sharing of Transac content, no connection between your channel and the Transac brand. In this case, you are free to use your channel as you wish.
But bear in mind that in this day and age, keeping the private and personal, and professional entirely separate is almost impossible. This means that as a Transac employee, we expect you to abide by our overarching Code of Ethics in everything you do.
As soon as you use a social media account or blog that links the content with Capgemini, there are specific guidelines you need to abide by:
- You are welcome to declare your role at Transac in your user biography, but it should always be clear that the account is not a corporate channel but rather the voice of an individual
- Once you have declared your association with Transac, anything you post should reflect our values and code of conduct
- Retweets or shares are endorsements (regardless of what people put in their bio), which means sharing content that constitutes an IPR infringement, defamation, disparagement or abuse will not be tolerated
- Never share content that is client confidential or reveals confidential intellectual property
In addition to these guidelines, outlined below are basic principles that we should all be aware of:
Think before you post
Keep in mind that most online social platforms are like public marketplaces. What’s out there is available for all to see. On social platforms, the boundaries of professional and personal information are not always clear. In these days of shifting privacy policies and powerful search engine indexing, you can’t always be sure what is being shared, viewed, or archived. Note that what you publish online will be public for a very long time. What you post will reflect on you, so be consistent with the way you would wish to portray yourself to friends, family, colleagues, and clients.
If you are unsure whether certain content is appropriate to share online, then don’t post it. It’s better to be safe than sorry.
You are personally responsible for your words and actions, no matter where you are, even in the online world. Please remember that when you participate in social media, you are speaking as an individual and not on behalf of the Company. Identify yourself using the first person singular.
When you discuss Company-related information online, be transparent by giving your name and role and mentioning that you work for the Company. If you have an individual site that refers to or has an impact on the Company, use a disclaimer such as “The views expressed on this site are my own and not those of Transac.”
Where applicable law permits, know that the Company reserves the right to monitor use of social platforms and take appropriate action to protect against misuse that may be harmful to the Company’s reputation. Breaches of these Guidelines will be sanctioned according to local HR policy, in accordance with applicable laws.
Establishing a corporate account, or becoming an official Company representative that shares information about the Company and the areas we work in, requires approval from the Company Digital & Content team. Only these accounts may display the company logo. If you would like to represent Transac or create a corporate account, please contact your Marketing and Communications team. If a member of the press or online media contacts you about online content concerning Transac, please refer them to the Company press office, or your local PR manager.
Your behaviour online should be consistent with Our Code of Business Ethics and the Company Cybersecurity Acceptable Use Policy.
You have the opportunity to help shape the Company’s reputation online. Use your expert knowledge to enrich discussions, help solve problems, share the excitement of our work environment, and promote learning and idea-sharing.
Please bear in mind that your readers, due to a lack of non-verbal communication or cultural differences, may interpret the tone you use online in different ways. Some participants may not be familiar with abbreviations, emoticons, and other common codes used in online communication. Remember also that comments are often taken out of context, so stick to the facts.
Trust is the key element in building relationships online. Build trust by keeping a respectful tone, even when disagreeing with others, and by responding to comments in a timely manner. If you realise that you’ve made a mistake, try to correct it promptly.
Do not engage in any conduct online that would not be acceptable in your workplace or that is unlawful. For example, do not make derogatory remarks, bully, intimidate, harass other users, use insults, or post content that is hateful, slanderous, threatening, discriminating, or pornographic.
Always protect clients’, the Group’s, and suppliers’ confidential and other proprietary information. This is a contractual and legal requirement; breaches are subject to significant fines and the possibility of criminal prosecution. Do not publish anything online you wouldn’t share with a journalist, client, analyst, or competitor.
Make sure any reference to clients, partners, and suppliers does not violate any non-disclosure obligations. Please also remember your confidentiality obligations under your employment agreement.
Do not disclose information about colleagues or other persons, misuse their personal data, or publish their photos without their permission.
Even when the application is behind SSO (for example Talent, Connect, KM3.0, BAM, local intranets, etc.), users should still use good judgment regarding information that could be of a sensitive nature. Don’t use social platforms to exchange information that is client-, Company- or supplier-confidential, unless access is restricted to a tightly controlled closed community with each participant having been cleared for receipt of such information, and the platform has been cleared for appropriate security levels. Public sites are not appropriate sites for internal communication with other Group employees.
Comply with laws and regulations and more particularly with laws governing intellectual property rights, including copyrights and trademarks.
You must not post content or take any action that violates the law or infringes Company or any third party’s intellectual property rights. You must obtain proper permission before using intellectual property rights (e.g. copyright or trademark).
Concerning Transac trademarks, in addition to the rules described in this document, you must comply with the Company Brand Policy and the Visual Identity Guidelines.
Use of social media platforms in accordance with this policy can be a very effective and powerful communication tool. Be proud of what you do and enjoy a sense of accomplishment in the search for better quality and greater efficiency. Above all, please use good judgment, be attentive to others, and take the trouble to listen and be understood.